Only 3 weeks into its opening, Wise Sons Bagel & Bakery, a derivative of the Wise Sons Deli in the Mission, has accrued a large social media gathering and become an Instagram hot spot, attracting customers from all over the city. With its NY style bagels and drool-worthy Lox photos, its no wonder there was a large line outside of the building this weekend.
Of course, I ordered the Lox Bagel, open faced, on Sesame. Lox bagels are already my go-to for a breakfast splurge, and the photos I had seen only made it that much easier to decide what to eat.
The selection of bagels may seem limiting, only because they don’t have sweet options like Blueberry or Chocolate, but they do have the classic bagel staples, which go with any of the numerous shmears they have. The different toppings make up for the lack of bagel choices, ranging from regular cream cheese to almond butter, fruit, avocado, and smoked salmon shmears. For a bigger breakfast, they make sandwiches, such as the Egg & Cheese Breakfast sandwich, Veggie Sandwiches, and the Smoked Salmon sandwich.
They also serve Intelligentsia Coffee, a popular coffee company in NYC, Chicago, and LA.
For someone who is obsessed with Lox sandwiches, I was easily won over by the thick amount of salmon and the perfect amount of cream cheese, capers, and the sprinkle of dill. However, I felt like the bagel itself was a bit hard, and didn’t have the same fluffiness that bagels usually have. It could be that I’m not used to this style of bagels, but overall the sandwich was very tasty and worth waiting in line for!
I would definitely go here again, and it is gaining a lot of popularity – it’s been open for less than a month but is already on the list for many foodies in the city, and they’ve run out of bagels by 2PM most days!
1520 Fillmore St
San Francisco, CA 94115