Viva la tarte has become one of my new favorite bakeries, with healthy competition from Mr. Holmes Bakehouse. Located on Howard St in Soma, vive la tarte gives off a warehouse/industrial kind of atmosphere, but its wide open interior and pristine set up creates a clean and airy environment.
The large bakery is only one room – with a section of tables, counter seating by the entrance, and stadium-like bench seating on the left, with complete visibility into the actual kitchen area where all the baking and prepping is done. A vintage stereo system sits on one side, and the coffee bar sits across from the food counter, where the pretty pastries wait to be eaten.
While Mr. Holmes Bakehouse has sweet, indulging pastries, vive la tarte is more in the style of Tartine Bakery, where there are sweet and savory options, some which are on the healthier side (and even gluten free options!), others on the exquisite French pastry-esque side.
The pastries and food options differ depending on the time of day – there is always a mixture of sweet and savory, but the morning offers more quiches, while in the afternoon they bring out pizzas and dessert pastries.
I enjoyed a latte (which was amazing) and the Tomatillo and Jalapeño quiche, which had just the right pinch of spice. The foods offered in the morning include Vanilla Donuts, Rum Raisin Donuts, Chocolate Gateau, Raspberry Lemon Tarts, other quiches like the Spinach & Goat Cheese or Lorraine Quiche, as well as the Baked Pancetta Pizza (for breakfast with an egg on it!). All of these items were flavorful and rich, fresh and baked to perfection.
After I was already in love with vive la tarte, at 11AM, they brought out more foods – the lunch menu round 1. This included the SF Cheesecake, Mixed Berry & Vanilla Tart, Apple Tart, Hazelnut Brittle Tart, Creme Brûlée, and a variety of Focaccia Pizzas, including the White Truffle Mushroom Ragout and the Tomato Basil Burrata.
I was already full, but I couldn’t resist splitting the Creme Brûlée with my friends – which I did not regret one bit. The crust was a perfect cup shape and thick enough to almost feel like a plate! The top layer was torched to perfection and the inside was very sweet, a soft pudding like consistency that melted in your mouth.
Vive la tarte may be the prettiest, most photogenic bakery I’ve found in San Francisco with their perfect geometric shapes and the vibrant colors used in their foods. The pastries are beautiful and delicious, classy and tasteful rather than overly sweet belly bombs. It’s definitely going to become a massive hit on Instagram and in the foodie world!
1164 Howard St
San Francisco, CA 94103